My group and I finally finished with our Gatorade commercial project. While the commercial project was very fun, we are tremendously excited to start on the music video project. Music videos have always been such a cool thing to watch whether I was watching them on Disney channel when I was younger or seeing an actual Musical in a theatre. Musicals are so much fun to watch and experience so I’m so excited to be able to film a musical that I will be in along with my friends. I’m also thrilled to shoot this music outside of school. Music videos are a great way to express feelings, moods, and messages that are incorporated throughout the music. Thinking of filming a music video outside of school on our own time seems super cool and exciting.
The day before the class where we would choose our song, my group joined a group call and discussed what song we would want to do. We did this so that we would come to class already prepared and ahead of the game. After lots of thinking and planning on the phone, we choose the song Location by Khalid. This song is such a great song that expresses many moods and feelings that would make a perfect music video. We are so excited to begin filming and planning each of our scenes. The song Location portrays a very calming mood but also displays a very important message at the same time. As a group we have always loved Khalid’s music and music videos. We especially loved this song because of the powerful message that he wants to get across and how much it relates to us and our life experiences.
The genre of the song Location is contemporary R&B. Contemporary R&B combines rhythm, Pop, soul, hip-hop and electronica music. This is evident because of the use of instruments in the song. This includes bass and beats, and lots of keyboard. Khalid normally wears casual comfy clothes and his music videos. He does this so that his audience can relate to his songs and music videos. So instead of him wearing an outrageous bright outfit that no one wears on a regular day, he wears outfits, that any normal person would wear. In a lot of Khalids music videos the lighting is very dim which gives off a relaxing mood. Even if he is outside, they edit the lighting to make it look more dim to give off that relaxing vibe. When it comes to actors Khalid is normally the only person in the music video, and if he isn’t he is alongside a woman. The actors usually go along with the storyline, and play a big role in the message of the video. For make up, Khalid’s face normally is bland and has a little to no products. This is again to give across the relatable message, especially to most male listeners. For props Khalid normally uses regular things that you can see and find in every day life. This includes cars or phones. The props normally add to the storyline as well. And lastly, The setting is always a cool and empty place. He is normally the only person there, and the place is not crowded. And Khalid does this because he wants the audience to see him and his emotion. Khalid normally uses standard camera movements and angles because us he wants his videos to be calm and not exaggerated to again give off that relatable feel. The sounds and editing is also mainly basic and neutral, because he doesn’t want to add exaggeration.
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